1. Rationale of the program

Proper communication and dissemination of information is vital for development. Countries like Ethiopia need to strive for building a better communication environment that assists its development agenda. The fact that a country can develop effective communication atmosphere lies with training professionals who are capable of assisting societies to achieve common understanding in enhancing development. To this end, there is a high need for communication personnel and media practitioners in areas like agriculture, health and education. Therefore, it is imperative that there should be institution that trains professionals in the area of media and communication.

The role media plays in the social, economic, and democratic development of a given country is unquestionable. As one of developing nations engaged in bringing about tangible social and economic progress, Ethiopia needs wel-qualified and professional journalists and communicators. In fact, the country has long been in need of such professionals as none of its higher learning institutions had the field of study—journalism and communication.

The program has thus been launched in response to the lack of well-trained journalists and communication experts in the country.  To meet the demands of the dynamic working environment, continuous efforts have been carried out since its inception.

1.2 Program Objectives

     1.2.1 General Objective of the program

The program of journalism and communications aims at producing journalists and communication experts who are intellectually rigorous and critical of mind, who respect fundamental human rights, who are tolerant and respect diversities in society, who are committed to social justice in theory and practice and who are dedicated to integrity and high ethical standards, empowering them with knowledge, skills and attitude of media and communication in a multi-layered and multicultural world.

    1.2.2. Specific Objectives of the program

  • To provide versatile and skillful journalists who can vigilantly serve a society
  • To produce potential entrepreneurs who can manage and run media firms;
  • To produce journalists with democratic outlooks, high ethical and moral standards that can contribute their own parts to the strengthening of the ongoing democratic processes within the country and beyond
  • To provide and enlarge opportunities for teaching at universities  for both faculty and students;
  • To give professional advice and consultancy services in  media and communication areas;
  • To assist continuing education department in designing short-term trainings;
  • To ensure the preparation of emerging scholars devoted to research in the analysis of contemporary  media and communication  issues locally, nationally and internationally.
  • To disseminate information, knowledge and technical skills of media to the broader communities.
  • To develop a centre of resource (human power and expertise, facilities and technologies, as well as information and references) in the media for national development.
    1.  Professional and Graduate  Profiles

1.3.1. Professional Profile

After completion of the program, the graduates are by and large expected to  be the following professionals :

  • Reporter
  • Editor
  • Press advisor
  • Program Producer
  • Media manager
  • Public relations officer and practitioners
  • Communications officer
  • Presenter and announcer
  • Media and communication researcher
  • Correspondent and freelancer
  • Director of radio and television programs
  • Instructor
  • Consultant

1.3.2.   Graduate Profile

A. Knowledge

The students, during the three years of study, would build the knowledge and understanding of essential facts, concepts, principles and theories of journalism and communication, which would enable them:

  • To be skillful journalists with knowledge and technical skill to the broader news media;
  • To be  professionals with high ethical and moral touch;
  • To analyze, evaluate and synthesize range of options together with the ability to execute ideas and knowledge to various situations that they will work on;
  • To develop ability to argue logically, reason out critically and make correct judgments;
  • To identify problems, analyze them within the framework of the cognitive knowledge built already and giving solution (problem solving capacity); 
  • To grasp basic research methods in the scientific way and the ability to conduct research individually or in group, and
  • To understand, use, evaluate and present numerical and statistical information in a variety of ways.
  • Understand and apply the principles and the law appropriate to professional practices
  • Demonstrate knowledge of contemporary issues in professional practices
  • Identify, prioritize and analyse problems related to media and provide feedbacks to the community and policy makers
  • Have sufficient professional knowledge of geographical historical and cultural aspects of their motherland.
  • Have sufficient professional knowledge of theories, principles and concepts of the field of journalism and communications

B. Skills

Transferable skills refer to key skills that a graduate has acquired in his academic studies which can be transferred to employment and other situations. In this regard, the graduates would be armed with the necessary tools of journalism and communication which could include:

  • The ability to understand and use local languages and English languages proficiently, both orally and in writing as a journalist;
  • The capability to effective communication, both oral and written, using a range of media in the preparation and presentation of reports;
  • The ability to use computer, internet and e-mail as a proficient person in information and communication technology (ICT) skills in order to use different software and programmes in relation to media productions;
  • To be potential entrepreneurs in the field of journalism and communications;
  • Having professional skill of the art of journalistic writing and producing materials (news, documentaries and other articles) for different media;
  • Present the produced materials in different media;
  • Making use of the local recourses to efficiently deal with journalism and communications at grass root level;
  • Gathering, writing, editing and reporting news, articles, editorials, features, broadcast programs, reviews comments for appropriate media;
  • Demonstrate critical, creative and independent thinking by contributing to the communication needs of the society and state through projects, internships and consultancy services;
  • Produce media products such as newsletters, broachers, documentaries etc;
  • Adapt media outlets to specific medium in order to facilitate its grasping by local readers, listeners and viewers;
  • Plan and coordinate activities of newsrooms;
  • Work and communicate effectively and flexibly in foreign languages particularly in English and local languages in which most media in the country work;
  • Apply effectively and efficiently the necessary technology aids and handles media equipment.

    C. Attitude

It is important for a journalist who work under different environments and communicate with people of different types with multitude of cultures, idiosyncrasies, etc. to develop the following attitudes and value systems:

  • Building of high ethical and moral standards of professionalism that would be practiced with honesty and truthfulness in a society;
  • Gaining professional prestige due to the worth-fully rendered service to the society;
  • The ability to actively participate in team work and effectively contribute to the group's task;
  • The ability to develop a culture of tolerance and commitment , civic virtues, skills of effective listening, a power of negotiating, persuasion and presentation;
  • The capacity to build effective self-management skills in behaviour, motivation creativity and taking individual initiatives to perform the assignments as well as time-management and work planning skills;
  • The ability to learn new experiences in-order to raise professional quality and lifelong learning.
  • The ability to discharge the assigned activities with integrity and high professional ethics, as journalists and communication specialists.
  • Challenge malpractices and praise pro-democracy and pro-development practices.
  • Understand and appreciate the value of diversity in the media and society.
  • Work ethically in pursuit of truth, accuracy, fairness and other essential ethical elements.
  • To be journalists and communication experts who are intellectually rigorous and critical of mind, who respect human rights and diversities in society

1.3.     Academic Staff profile

The staff profiles of the journalism and communication program of the Department are as below





Academic Rank

Area of Specialization



Yaregal Mekuria




journalism & communication


Zuhura Mohammed




Abdurahman Redwan




Daniel Zemichael


A/ lecturer


Mulugeta Abraha




Anwar Mussema



Eden Nigussie



Teklehaymanot G/abizgi



Eyayu Alemayehu



Eyerusalem kifle mariam




Birhan W/gebriel


   MA fellow


Tigabu H/kiros



Fikadu Alemu



Kahsu Tesfay